Success is highly subjective and can mean different things to different people, but when it comes to succeeding as a Nutritionist – or within the health and wellness space – it solely comes down to your clients. How you serve them. Success looks like helping your clients reach their goals, and when done right, has a flow-on effect to help you reach yours!
So, how do you serve your clients and succeed as a Nutritionist? This article will cover five simple steps to implement when setting up your new business to ensure you are ready and equipped to serve.
Step One: Define Your Purpose
Before beginning your studies, it’s important to clarify your purpose and intention. Who do you want to help? What do you intend to achieve when you become a qualified nutritionist? These questions will help set a firm foundation for your business. Knowing your ideal client will also be helpful in targeting your marketing efforts. Why it’s essential to be specific about the type of person you want to work with? In marketing, this is called your ‘ideal client’. What does that person do? What does their lifestyle look like? What are they struggling with?
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10 questions a nutritionist can ask to find their ideal client
- What are their current challenges and frustrations?
- Where do they get their health and nutrition information?
- What are their goals and priorities?
- What is their preferred form of communication?
- What does their current lifestyle look like?
- What are their ambitions?
- Where do they spend most of their time online?
- What phrases and language do they use?
- What is their budget?
- What is success to them?
WHAT: This outlines how you will solve your ideal client’s problems. What services, resources, workshops, and offers will you provide as a qualified nutritionist? These questions will help you understand how to help your clients reach their goals and meet their needs.
After you have the answers to these questions, getting yourself suitably qualified seems much less daunting and more necessary. Read this for more information on why being adequately skilled is essential when dealing with your client’s health.
Step Two: Get Qualified
To become a qualified nutritionist in Australia, it’s important to complete a nationally accredited course such as the 11046NAT – Certificate IV in Nutrition. This nationally recognised online course is designed by university-qualified nutritionists and dietitians. It’s the perfect way to gain the necessary knowledge and skills without attending university.
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Step Three: Get Insured
Having the right insurance is essential for successful trading as a business, but what is the right insurance? Nutrition Council Australia has taken the guesswork out of it for you and partnered with AON Insurance to provide the perfect option.
First, however, you must register with Nutrition Council Australia (NCA). Registration with Nutrition Council Australia will grant you access to the title Nationally Recognised Nutritionist and contact AON to secure the correct insurance coverage.
When dealing with people’s health, there is always a chance that a client may experience an unforeseen reaction as a result of your advice. Professional Indemnity Insurance is designed to help protect you if something goes wrong while you’re providing professional services to your clients. It includes cover against a wide range of risks like claims of professional negligence.
So when you get to this step, AON and Nutrition Council Australia have done all the heavy lifting for you, and you can rest assured that you’re covered.
Step Four: Make Key Decisions
So, you’re qualified, insured, and filled with purpose. Now is the time to do the groundwork and set yourself up so that you can focus all your energy on serving your clients and genuinely succeeding as a Nutritionist.
This means you’ve got some decisions to make! These will differ for each person, so it’s essential to take the time to do your research and work out what is right for you. We’ve outlined the most important below to serve as a prompt.
- Decide on your business name, then ensure it’s registered.
- Decide on the feel of your brand. What will your brand colours, font, and logo be?
- Decide on your business email and host (i.e. G-suite)
- Decide what your website domain name will be, as well as the website host (i.e. Wix, Squarespace, WordPress)
- Decide on what business structure will best suit your business
- Obtain an ABN
- Organise your finances and prepare for tax
- Identify your strengths and weaknesses – is there anything you can outsource?
- What will your consultation structure be, and how much will you charge?
- Will you be conducting in-person or online consultations (or both)?
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Step Five: Market and Launch
Marketing is crucial to any business’s success. Develop your brand identity, create social media accounts, develop a website, and engage in email marketing and advertising. Having a consistent brand identity across all marketing platforms will make it easier for clients to identify you.
We touched on this briefly in the above point. Still, developing your brand – the colours, logo, fonts, images and style – is the most significant contributor to consistency across your marketing material. This is known as your ‘brand identity’. Your brand identity can then be used across all marketing platforms you choose so that your clients can quickly identify you wherever you are.
Succeeding as a qualified Nutritionist is possible for anyone passionate about nutrition!
If this sounds like you, and you are eager to get started with helping people on their health and wellness journey, then we have just the option for you!
Enrol in the 11046NAT – Certificate IV in Nutrition. today and take one step closer to achieving your dream.
